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American Renewal Project (ARP)

September 7, 2018

American Renewal Project (ARP)

On August 24th 2016 the American Renewal Project asked Murphy Nasica to help them in their effort to mobilize Christian voters in the six swing states of Florida, North Carolina, Virginia, Iowa, Missouri, and Ohio. Over the next 12 days we recruited, trained and launched teams in four of the six states to begin canvassing for the project, and by election day our teams had knocked on 432,919 doors across the six states.

ARP’s goal was to mobilize a targeted group of Christian voters who were otherwise unlikely to vote, a group many believe critical the Republicans overall success in 2016, so the success of the effort would be shown in the turnout of the voters contacted. And the National Exit Poll data on white evangelical turnout, the best metric in the Poll to measure Christian voting, suggested that the project was a tremendous success.

  • White Evangelicals voted 85/13 for Trump/Clinton in Florida and made up a 20% of the electorate.
  • White Evangelicals voted 70/25 for Trump/Clinton in Iowa and made up 34% of the electorate.
  • White Evangelicals voted 84/13 for Trump/Clinton in Missouri and made up 36% the electorate.
  • White Evangelicals voted 82/12 for Trump/Clinton in North Carolina and made up 37% of the electorate.
  • White Evangelicals voted 76/21 for Trump/Clinton in Ohio and made up 33% of the electorate.

Karen Handel – Georgia CD-6 Special Election (2017)

September 7, 2018

Karen Handel, Georgia CD-6 Special Election (2017)

In the Spring of 2017 Murphy Nasica was contracted to provide canvassing services supporting Republican Karen Handel in one of the most contentious, expensive, and closely watched Congressional races in history. During the first round of the election we launched our team within one week and delivered 24,600 canvassing attempts over 18 days. During the runoff we were again brought in to support Mrs. Handel and from May 1st to election day on June 20th Murphy Nasica oversaw a 16 person canvassing team which visited 60,512 homes, bringing our total for the race to 85,112 doors.

In a race highlighted by national media for months which saw unpresented levels of spending on both sides, Karen Handel ended up winning by just 9,282 votes, out of 260,316 ballots cast. Murphy Nasica’s team contacted 49,256 voters that ended up casting a ballot; this is 5.3 times more than the difference between Mrs. Handel and her opponent.

Kel Seliger – Texas SD-31 Republican Primary

September 7, 2018

Kel Seliger, Texas Senate District 31

During the 2018 Texas Republican primary Murphy Nasica field teams were deployed to one of the most competitive races in Texas in recent history for a candidate facing two credible primary opponents with a strategic need to avoid a runoff.

Our team covered an area as geographically large as the state of Indiana delivering 95,219 canvassing attempts across some of the most sparsely populated area in the state. To complete this volume in such a rural district our teams canvassed areas spanning the full 410+ miles the district covers in towns with populations as small as 1,600.

Over the course of canvassing program our teams were able reach the homes of 181,953 voters and identify 24,832 supporters allowing us to implement a highly targeted GOTV program. This proved critical on election night when Sen. Seliger avoided a runoff by just 658 votes out of the 80,670 cast.

Brian Watson for Colorado Treasurer (2018)

September 7, 2018

Brian Watson for Colorado Treasurer (2018)

During Colorado’s Republican primary Brian Watson, a successful entrepreneur who has never served in office, was facing two well know incumbent State Representatives in his bid to become the state’s next Treasurer. With six weeks until election day we were brought on to provide canvassing coverage throughout the state.

Two weeks later Murphy Nasica had launched a team of 10 across all major population centers. Over the next month our team made 38,067 canvassing attempts reaching the homes of 63,421 voters. After all votes were counted Mr. Watson secured a 1.05% margin of victory receiving 4,789 more votes (out of 452,367 cast) than the second-place opponent. In a race which saw the opponents focus their resources on TV and radio advertising, it was the commitment to broad grassroots coverage across the state that proved to make the winning difference.

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